Drake Snowboarding Presents “Tao Of Beginnings”
“Tao of Beginnings” is the first of 3 videos (one video each year)…
These videos will follow Drake Snowboarding and it’s athletes towards achieving their main goal of a paid pro team made up of the equal number of males and females by 2025. Each video will feature the same number of female athletes as male athletes.
All athletes will be put together on an action packed week of filming snowboarding together in the streets of the Czech Republic using the same unisex snowboard the “Tao of Drake” thus emphasising their commitment towards a more diverse and balanced snowboard team.
“If you don’t plant the seed, let alone water it, what are you expecting to grow?”
There has simply been a lack of investment from brands (including our their) in women’s snowboarding so naturally a lack of participation from women has been the result.
Video features riding by Jake Simpson, Joe Simpson, Veroniqi Hanssen, Selena Sanchez, Sophia Schroll, AJ Lawson and TM Alex Stewart.
Filmed and Edited by The Simpson Brothers
Additional Filming and Photography by Federico Grego
Additional Filming and Animation by Francesco Zoppei